This was the #1 problem with my recent 30-Day Challenge.
Published about 5 hours ago • 1 min read
The #1 frustration was posts not performing.
I had so much positive feedback about the challenge and 100% of the participants said they would recommend the program! In my feedback survey, I asked what their main frustration was over the course of the month and I heard it loud and clear: lack of results in posting.
Everyone was stoked to be in the room with other small business owners who were struggling with similar issues and everyone said their main takeaway was having a goal in mind when they post.
In the next round of my challenge, I'm going to have a bigger focus on one of the main ways you can move the needle in your marketing: THE CTA!
The Call to Action (CTA) is how you're asking your audience to take action. Do you want newsletters subscribers? You have to ask people to sign up! Do you want people to come to your event? You have to ask people to RSVP or buy the ticket! Here is a screenshot from my mid-challenge workshop to illustrate the point:
Make sure you're intentional with your asks! Is this something you struggle with? Remember, you're not being annoying - you're making it as easy as possible for your audience to take action!
We're driving to Utah and stopped off in Bentonville, AR for a few days. I saw this fella on my run and took a picture because I saw a local-to-Brevard bike shop sticker on it! If you can zoom in, you can see the Hub sticker on the left arm of our friend!
To clarity + confidence, friends!
-Katie S.
Interested in working together? I am a content marketing coach who helps small business owners build simple systems that work so you can show up online with clarity and confidence, without the overwhelm. If that sounds like something you might find useful let's chat - just reply to this email.
