I'm going back to the basics by digging deeper than I ever have before.
It's time for me to revisit some of the basic principles I've built my business on. I'm going through some of the exact same exercises that my workshop participants go through. Lots of businesses do this once a year or once a quarter. For me, it's more like once every 3 years.
In order to wade through all of the thoughts swirling in my head, I'm reading more and more marketing/communications/business books. I've always stayed up to speed on what's happening and changing in the industry but I'm reading some more pointed books lately. Specifically, I've enjoyed Seth Godin's book, This is Marketing.
I'm also building a writing habit on my website (not on this newsletter) where I'm digging into some basic foundational principles related to my business. I'm thinking about what my goal is. Who I'm serving. And where I want to show up.
Fair warning - it's messy but I hope that by building this habit (much like my workshop participants build social media posting habits), I'll wind up with a clear direction.
I like to think the best coaches are constantly learning and open to growth. A good friend who works in fitness coaching actually has a fitness coach herself. Amy Porterfield is constantly learning from business coaches even though she is an incredibly successful business woman herself.
I'm excited to see where I land. Is my audience still the same? Do I still want the same things for my business in the next year?
Speaking of building better habits...My next Small Business Seminar is coming up on Nov. 4! We're tackling content calendars which are so so helpful in building habits. Being organized is a major hack if you want to make changes in your life. Learn more here.
